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The Hot Potatoes

When it comes to “The Next Big Thing”, I’m always “The Last to Know.” Take Danielle and Laura Kosann, the geniuses behind the foodie/lifestyle/fashion blog, The New Potato. The site had been up and running for nearly a year, garnering kudos from everyone, covering everyone I knew, and yet I had been completely unaware of them.

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Laura Brown in “Laura Brown Finds Her Local” New Potato video

It’s funny how envy can fuel motivation. When my friend Laura Brown (executive editor of Harper’s Bazaar) posted the video she’d done with The New Potato (, it spurred me to shamelessly ask a mutual friend if they’d ever consider covering me. I cringe as I confess this. Then again, after they covered me, another friend of mine asked me if I’d suggest her to them, so the glass half full in me says it’s all about paying it forward, while the glass half empty says insecurity loves company.

Laura and Danielle might have come to me organically. I had met Danielle before she became one-half of the online sibling sensation. A friend asked if I would meet a former intern of his. She was trying to figure out what she wanted to do next, he’d explained, so could I just meet Danielle for a few minutes and tell her about my job. In hindsight, I should have let her do more of the talking…Screen Shot 2016-04-04 at 3.51.18 PM

The Kosanns like to feature each subject in his or her favorite restaurant, so when they approached me back in early 2014, I drew a blank. “We don’t really go out much in New York,” I confessed in an email to Danielle. “Our favorite restaurant is the new one at Gedney Farm, but it’s nearly three hours north of here. Maybe my husband can take a few pictures of me there..?”

I waited for the “womp womp” sound…

“In New Marlborough?” she wrote back. “I can come up for the day. My grandparents have a place near there.”

It’s been a love fest ever since.  Here’s the link, if you’re interested in reading the interview.

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From my New Potato interview. Nice newscaster hair…

The following year, they asked me to be in a TNP video. These girls have such perfect and precise comic timing. They are completely comfortable in front of the camera and they really go there. If dead-pan delivery makes you laugh, I strongly suggest you go down the rabbit hole and watch all of their videos. If time is limited, you have to at least watch their newest one, “The Truth About Dating Apps” (here ). It stars Hoda Kotb, Kathie Lee, but the star of the show is Neil D’Astolfo, their friend who plays an antiquated match maker. He has “Office Space II” written all over his face.

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One more you have to watch is “Not Living in Brooklyn” (, which pits pour Laura (below) against the ridiculous stereotypes of the borough that Danielle and fashion designer Rebecca Minkoff espouse.

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Laura Kosann’s face says so much with no words…

In our video “Glowing in 2014″( makeup mogul Bobbi Brown and I berate the sisters about their naivete connecting good eating habits with good skin.

If there is any downside to being in a TNP video, it’s the high likelihood that you won’t be in another one. Then again, you never know. Their acting is so excellent, maybe they’ll get a sitcom someday. I’d love to play their crazy aunt. I can see it now: Episode 5: the sisters visit their aunt Jane for dinner, only to discover that she hasn’t cleaned out her refrigerator in years. Hilarity ensues.

If you’d like to learn about Danielle and Laura’s beauty favorites, tips and memories, check out my interview with them,

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Jane was executive beauty director at W Magazine for 16 years. When she is not writing beauty articles, she's likely either hiking with her husband and dog, Remy, or in her kitchen, frauding (new verb) her way around a fancy recipe, a home decoration or a highbrow dinner party conversation of which she knows nothing about. In other words, she nods a lot and googles a lot later.

1 Comment

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